原产地名称(Appellation ofOrigin),指用来标明产品产出地的、确实存在的地名,是标志商品质量和企业信誉的一项无形财产。国际上对原产地名称的保护已有较长历史,但我国在这方面基本上仍处于空白状态,带来了不少直接或间接的损失。因此,借鉴国际惯例,探讨建立我国的原产地名称保护制度,具有一定意义。 Appellation of Origin, which refers to the actual place name used to indicate the place of production of the product, is an intangible property that marks the quality of the goods and the reputation of the enterprise. The protection of appellations of origin in the international community has a long history, but our country is still basically in a blank state in this respect, bringing with it many direct and indirect losses. Therefore, to draw lessons from international practice, to explore the establishment of the system of protection of the country of origin of our country is of some significance.