原产地名称是一项重要的知识产权，世界贸易组织《与贸易有关的知识产权协议》对保护原产地名称的规定十分明确。由于原产地名称是特定地方商品的良好质量和卓越信誉的标志，因此对原产地名称的恰当使用和有效保护对发展地方经济，保护民族产业，开拓国际市场，促进对外贸易有非常重要的意义。我国目前无论在原产地名称的使用实践中还是在对原产地名称的法律保护上都存在着一些问题，亟待解决和完善。 The appellation of origin is an important intellectual property and the provisions of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights for the protection of the appellations of origin are very clear. As appellations of origin are the hallmarks of the good quality and reputation of particular local products, the proper use and effective protection of the appellations of origin are very important for the development of the local economy, the protection of national industries, the development of international markets and the promotion of foreign trade. At present, there are some problems in the practice of using the appellations of origin or the legal protection of appellations of origin in our country, which are urgently needed to be solved and improved.