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如果你去问企业老总们:中国企业最缺乏什么资源?是资金?是人力?是渠道?……那些具备品质和梦想的企业会回答你——是时间!1999年,还是一个成长型企业的安踏公司,营收只有几千万,半年利润加起来不到800万元。那时,安踏老总丁志忠面临一个艰难的决策:是否要投入500万元去做中央电视台的广告?最终,他投了,并成就了今天80亿元左右的业绩规模。为什么他要用央视这样有“高度”的媒体?有高度,就有位势,就有压强,别看他一次投入了营收的1/10,但安踏却抢得了先机:以最快的速度将品牌和货物“压”到中国从一线到四、
If you ask business executives: What resources are scarce for Chinese companies? Funds? Human resources? Channels? ... Companies with quality and dreams will answer you - it’s time! In 1999, it was a growing enterprise Anta, only tens of millions of revenue, combined profits of less than 800 million for half a year. At that time, Antai boss Ding Zhizhong faced with a difficult decision: whether to invest 5000000 yuan to do CCTV ads? Finally, he voted, and achieved the performance scale of about 80 billion yuan today. Why does he want to use CCTV so “high” media? A high degree, there is potential, there is pressure, do not look at him once invested in the revenue of 1/10, but Anta has grabbed the first opportunity: the most Fast speed brand and goods “pressure” to China from the first line to four,