美国一位推销员向顾客详细地介绍了自己的产品,顾客以“太贵了”予以回绝。于是推销员从向顾客解释价格和代价的区别人手进行推销。他拿出了笔记本,然后对顾客一边说一边写:“顾客先生,1971年,我和我6岁的儿子去买一辆自行车。我们到施温自行车商店,对每辆64.95美元的标价吃了一惊。在当时,这是一个相当大的数目,节 A salesman in the United States introduced the product to the customer in detail, and the customer rejected it with “too expensive”. The salesperson then sells the difference from explaining the price and the price to the customer. He took out his notebook and then wrote to the customer while writing: ”Mr. Customer, in 1971, I bought a bicycle with my 6-year-old son. We went to the Schwing Bicycle Shop and ate at a price of $ 64.95 per vehicle. It was a surprise, at the time, it was a considerable number of festivals.