网络经济时代,计算机技术和网络技术的迅猛发展,为虚拟经营提供了良好的技术支持,使其蓬勃发展。但事实上,虚拟经济并非是网络经济时代的新生儿。在工业经济时代,有些企业家已经开始有意无意地使用了虚拟经营这种经营方式。“耐克”作为国际知名品牌,在全球极负盛名。这全靠极具现代商业意识的总裁菲尔·耐克的精心策划,奋力开拓,选择了适当灵活的“借 In the era of network economy, the rapid development of computer technology and network technology has provided good technical support for virtual operations and allowed it to flourish. But in fact, the virtual economy is not a newborn in the age of cyber economy. In the era of industrial economy, some entrepreneurs have begun to intentionally or unintentionally use virtual operations as this mode of operation. ”Nike" is an internationally-renowned brand and is renowned worldwide. This is due to the careful planning of Phil Nike, the chief executive of modern business consciousness, struggling to open up and choosing appropriate and flexible “borrowing”