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百事可乐公司的董事长伟恩·卡勒威,最喜欢讲一个形容今日商场竞争之险恶的寓言故事,以娱访客。那个故事是说有甲乙两人到森林里作徒步旅行,当他们看到一只熊的踪影时,甲立刻停下来脱掉靴子,换上运动鞋,乙提醒他说:“你在干什么啊?你又跑不过熊。”甲回答道:“你说的不错,但我不必跑过熊,我只需跑得过你就行了。” 卡勒威每次讲完这个故事总是笑得乐呵呵的,而他也确实有资格笑得这样得意。在美国北卡罗来纳州土生土长的卡勒威,现年五十八岁,他统辖了一个两百五十亿美元的企业王国,在饮料,速食和咸味零食这三个最不
Wie Carleway, the chairman of PepsiCo, likes to tell a fable about the sinister competition in today’s shopping mall to entertain visitors. The story is that when A and B went hiking in the forest, when they saw the sight of a bear, A stopped immediately to take off his boots and put on sports shoes. B reminded him: “What are you doing? You No more than a bear,“ replied A. ”You said so well, but I don’t have to run a bear. I just need to run past you." Every time Calve finished the story, he smiled cheerfully. , and he does indeed qualify to smile so proud. Carleway, native of North Carolina, USA, is 58 years old. He governs a $25 billion corporate kingdom. The beverages, instant and salty snacks are the least