注意,一个好轻松的字眼,而在广告人眼里,却显得异常地沉重广告人绞尽脑汁,广告主大把撒钱,为的是什么?为的就是引起消费者的注意。但是,现在信息爆炸,满眼满耳充斥着各种各样的广告,能引起消费者注意的广告可谓是凤毛鳞角。没有十八般武艺,想让消费者注意你,可能是天方夜谭。广告大师李奥·贝纳认为,要想使广告引起消费者注意,关键在于注意研究商品本 Note that a very easy word, but in the eyes of advertisers, but it appears unusually heavy advertising people rack their brains, advertisers spend a lot of money, for what? To attract the attention of consumers. However, now the information explosion, filled with full of ears filled with a variety of ads, consumers can attract the attention of the ads can be described as Fengshenjiaojiao. There is no martial arts eighteen, want consumers to pay attention to you, may be fantasy. Advertising master Leo Burnett believes that in order to make the ads attract the attention of consumers, the key is to pay attention to study the product