如今,随着科技——消费者——媒体所营造的纽带,每个个人都能通过连接各种新媒体,迅速分享自己的所见所闻,同时浏览到世界各地人们的想法。这样的情况下,内容为王,到处存在着潜在的媒体渠道,离线和在线,每个品牌都有机会营销消费者的行为。在这个新时代,品牌可以创造共享的媒体方案。但是,并不是所有的内容都能成功引起消费者的关注。为了赢得消费者的芳心,品牌需要将自己转化为混合媒体,它们是 Today, with technology-consumer-media ties, everyone can quickly share what they see and hear, as well as browse the world’s minds by connecting with new media. In such cases, the content is king, there are potential media outlets everywhere, offline and online, and every brand has the opportunity to market consumers. In this new era, brands can create shared media solutions. However, not all content can successfully attract the attention of consumers. To win the hearts and minds of consumers, brands need to turn themselves into mixed media, and they are