国庆、元旦、春节长假黄金周期间,好多店家都在搞促销,不少商业广告、促销海报上都能看到这样一些广告语:“本商场拥有此次有奖销售活动的最终解释权”“本店对促销活动细节有做临时更改之最终决定权”。在这里似乎最终解释成了最终裁决,商家不管自己的行为怎样,只要整个交易过程出现了商家不愿意看到的情况,商家就有权“随心所欲”地朝有利于自己的方向解释,从而可以轻易避免己方受到不可接受的损失,而消费者在其中似乎只能是弱者了。 During the National Day, New Year’s Day, and Spring Festival holiday Golden Week, a lot of stores are engaged in promotions. Many commercial advertisements and promotional posters can see such slogans: “The mall has the final interpretation right of the prized sales activities ”“ The store has the final say on the details of promotional activities.” Here it seems that the final interpretation has become the final ruling. The merchant will have the right to “arbitrary” interpretation in favor of his own behavior as long as the merchant does not want to see it, regardless of his behavior. You can easily avoid unacceptable losses on your side, and consumers seem to be only weak.