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多样化的网络媒体深刻的改变了现代生活方式,也覆盖了整个消费社会。今天在服装产品的设计前期,传统的市场调研方式因其深度、广度的制约已经很难能够把握整体市场的定位。文章介绍了社会化媒体中应用最为广泛的社交网络媒体及其在服装品牌市场定位中的应用及价值。
Diversified online media has profoundly changed the modern way of life and also covers the entire consumer society. Today in the design of apparel products, the traditional way of market research because of its depth, breadth of the constraints have been difficult to grasp the overall market positioning. The article introduces the most widely used social media in social media and its application and value in the apparel market positioning.