2000年夏,一组以数码DV拍摄的CF以及同样风格的《城市画报》平面广告出现在广州、北京、上海的街头、地铁站,一时之间成为“小资”一族的话题。“你快乐吗?”“你快乐吗?”“你快乐吗?”——广告一出街,广告语顿时成为大家的口头禅。多少人在自问、发问、反问,大小报刊杂志也纷纷引用。一句看似简单的问候语在人们心头激起了阵阵涟漪,平平淡淡、忙忙碌碌的日子里,朋友,你快乐吗? In the summer of 2000, a group of CFs filmed with digital DV and the same style of “City Pictorial” print ads appeared on the streets and subway stations in Guangzhou, Beijing and Shanghai and became the topic of “petty bourgeoisie” in a short time. “Are you happy?” “Are you happy?” “Are you happy?” - Advertising out of the street, the slogan suddenly become everyone’s mantra. How many people ask themselves, ask questions, ask questions, the size of newspapers and magazines have also cited. A seemingly simple greeting stirred up ripples in people’s hearts, mediocre, busy days, friends, are you happy?