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2012年3月,“小快克”凭借“精准药快克药”的品牌创新定位及系列广告创意,荣获中国广告与品牌大会“2012中国年度品牌全场大奖”。2012年4月,在全行业性毒胶囊事件中,快克洁身而立,并适时向全社会发布“快克品牌产品供应链透明化白皮书”。借势向全行业倡导药品生产必须准则:以人为本、生产好药、供给社会。2112年7月,国家药监局宣布1岁以下小儿禁服含金刚烷胺的感冒药,国家政策为小快克处方的科学、合理做出了最好的背书。同月,在“中国大学生广告艺术节学院奖”的基础上创立以企业实战角度评选的
March 2012, “Little Fast” won the China Advertising and Brand Conference “2012 China Brand of the Year Award ” with the brand positioning and series of advertisement ideas of “Precise Medicine”. April 2012, in the industry-wide poison capsule event, clean grams stand upright, and timely release to the whole society, “Frank brand product supply chain transparency white paper.” The occasion to promote the entire industry to promote drug production guidelines must be: people-oriented, production of good medicine, the supply of society. In July 2112, the SFDA announced that children under the age of 1 should be exempt from adulteration of amantadine-containing cold medicines and that the national policy should be the science of small fast prescriptions and should reasonably make the best endorsement. In the same month, based on the “China University Advertising Arts Festival Academy Award ” based on the actual enterprises to create a point of view