4月14日科比用一场60分得分的表演,为自己的职业生涯画上圆满句号。而作为签约明星,Nike也为科比打造了数支广告,最后一刻仍不忘代言。耐克中国与科比本人和W+K上海联手打造了一支反映科比精神并希望告别短片,在这支短片里,科比告诉中国球迷:“别爱我,恨我。”广告仍然采用了耐克擅长的球员独白式的拍摄手法,也玩了“凌晨4点训练”的梗,特别之处在于科比全程在和中国球迷对话,鼓励他们提高实力,超越自 April 14 Bryant scored a 60-point score for his career drawing a successful conclusion. As a signing star, Nike also created a few ads for Bryant, the last moment still did not forget the endorsement. Nike China and Kobe Bryant himself and W + K Shanghai teamed up to create a reflection of Bryant’s spirit and hope to bid farewell to the short video, in this short film, Bryant told the Chinese fans: “Do not love me, hate me. ” Advertising is still using Nike Special player monologue shooting techniques, but also played 4:00 training "terrier, the special part is that Bryant and Chinese fans throughout the dialogue, encourage them to improve their strength, beyond the