中国汽车工业总体来说价格便宜、质量不高。这次吉利收购沃尔沃,可以说是一次本土品牌寻求改变形象、增加品牌附加值的成功突破,这是出自草根的李书福通往“上流社会”的捷径。但收购只是开始,还有相当多工作需要吉利的全体将士去做。许多案例如上汽收购双龙、联想收购IBM等告诉我们,还有比收购本身更艰难的工作——特别是两种文化的融合和品牌的协调与整合。 The Chinese automobile industry is generally cheap and of low quality. This acquisition of Volvo by Geely can be said to be a successful breakthrough for local brands seeking to change their image and increase the added value of their brands. This is the short cut from Li Shufu, a grassroots leader, to the “high society”. But the acquisition is only the beginning. There is still a lot of work that needs to be done by all the officers of Geely. Many cases such as the acquisition of Ssangyong by SAIC and Lenovo’s acquisition of IBM told us that there are more difficult jobs than the acquisition itself—especially the integration of the two cultures and the coordination and integration of the brands.