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“十七年”云南少数民族题材电影(以下在不影响理解的情况下可简称为“十七年”电影)对云南旅游形象的形成、发展具有重要的影响作用。“十七年”电影从叙事题材上可分为三类,在环境塑造、人物形象、音乐使用、舞蹈表现、民俗表征等方面具有突出的地方性特征,而云南旅游地形象的形成、发展经历了形象沉淀、主动营造、全力打造三个时期;“十七年”电影对云南旅游形象的影响表现在:1宣传了云南旅游地形象;2构成云南旅游地形象的内在要素;3提供了云南旅游地形象解读的动力;4奠定了未来云南旅游地形象的基调。岁月流逝,经典不老,“十七年”电影会激发人们外出旅游;时代进步,形象变迁,“十七年”电影是未来云南旅游地形象塑造的基质。
“Seventeen Years ” Yunnan Minority Theme Movies (hereinafter may be referred to as the “Seventeen Years ” movie without affecting the understanding) have an important influence on the formation and development of Yunnan’s tourism image. “Seventeen Years ” movies can be divided into three categories from the narrative theme, with prominent local characteristics in environmental modeling, character image, music use, dance performance, folklore representation, etc., while the formation of Yunnan tourist destination image, The development has experienced the image of precipitation, take the initiative to create, to create three full time; “Seventeen years ” The impact of the movie on the tourism image of Yunnan: 1 to promote the image of the tourist destination in Yunnan; 2 constitute the inherent elements of the tourist image of Yunnan; 3 provides a driving force for the interpretation of the image of the tourist destination in Yunnan; 4 has laid the tone for the image of the tourist destination in Yunnan in the future. The passage of time, the classic is not old, “seventeen years ” movie will inspire people to go out to travel; progress of the times, the image changes, “seventeen years ” movie is the future of Yunnan tourism image shaping matrix.