资源型城市通常是指依靠资源开发建立起来的城市。目前,资源型城市多面临经济结构转型的问题,属于较难解决的问题。研究表明,只有发展旅游业,才能有效促进城市转型,但发展旅游业需塑造良好的旅游形象,资源型城市一般与工业生产活动相关,打造良好的旅游形象较为困难。一、城市旅游形象概述城市形象通常是指城市给人们的综合印象,主要是城市在人们脑海中的客观反映。良好的城市形象是促进城市发展的基础,利于吸引大量的外来人才和资金等。城市旅游形象通常是指城市内部居民及国内外各省市的旅游者,对于城市旅游产品和服务的总体看法或 Resource-based cities usually refer to cities that rely on resource development. At present, resource-based cities are all faced with the problem of transforming the economic structure and are more difficult to solve. The research shows that only the development of tourism can effectively promote the urban transformation, but the development of tourism needs to create a good tourism image. Resource-based cities are generally associated with industrial production activities, and it is more difficult to create a good tourism image. First, an overview of the city’s tourism image City image is usually refers to the city to people’s comprehensive impression, mainly in the city’s objective reflection of people’s minds. A good city image is the basis for promoting urban development and helps to attract large numbers of foreign talents and funds. City tourism image usually refers to the city residents and domestic and foreign tourists in various provinces and cities, the overall view of the city tourism products and services or