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写广告文案,需要“策略”吗?当然!广告文案有没有实际的成效,一开始的策略方向就极其重要。台湾智得沟通董事长沈吕百以30余年的文案经验,为创意人加持功力。撰文背景,专长于电视文案及 DM 长文案写作,擅长于营销策划。著有《你今天工作的心情好不好》、《你我有感而动》、《广告创意解码》。康师傅方便面上市广告“香喷喷,好吃看得见”及近期的“就是这个味儿!”都是沈吕百的作品。
Write advertising copy, you need “strategy”? Of course! Advertising copy has no actual effect, the beginning of the strategic direction is extremely important. Shen Lv-hui, chairman of Taiwan Wisdom Communications, has more than 30 years of copywriting experience, for the creative people plus skill. Writing background, specializing in television copywriting and DM long copy writing, good at marketing planning. With a “good mood for your work today,” “I feel you move”, “Creative Advertising Decoding.” Master Kong instant noodles market advertising “fragrant, delicious to see ” and the recent “is this taste! ” Are Shen Lu hundred works.