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在4S店和鱼龙混杂的汽车修理店群落中,在一片看似红海的市场中,车骑王子如何突破重围?得益于汽车时代的来临,汽车后市场正烘焙出一个颇具分量的大蛋糕。2010年,我国汽车保有量超过8500万辆,预计2020年将超过两亿辆,其中私家车更是成倍增加,个人购买力崛起的背景下,中国汽车后市场消费也以每年40%的速度快速增长,2011年消费需求将达两万亿元。这个数字足够诱人。一家实力雄厚的4S店经理甚至坦言:“现在支撑店面的盈利主要就是来自于维修保养
In 4S shops and lush hybrid car repair shop community, in a seemingly Red Sea market, how to ride the Prince prowess? Thanks to the advent of the car era, the car market is baking a rather weighty big cake. In 2010, the number of vehicles in China exceeds 85 million vehicles and is expected to exceed 200 million in 2020. Private cars are doubled. With the rise of personal purchasing power, the consumption in China’s automobile market is also growing rapidly at 40% per year Growth, consumer demand in 2011 will reach 2 trillion yuan. This figure is attractive enough. A strong 4S manager even admitted frankly: ”The main profit is now supporting the store comes from maintenance