记得10多年前,谈到报业的发展,大家认同的是要“两手抓”:一手抓新闻报道,一手抓报纸经营(主要指的是广告经营);后来,进了一步,提法是“三驾马车齐头并进”,内容、广告和发行三足鼎立。但从近些年的媒体实践和经营来看,三点一面的经营态势固然稳固,但还不够,媒体还应该打造第四 I remember that more than 10 years ago, when it came to the development of the newspaper industry, we all agreed with the idea of ​​“grasping both sides”: one hand, grasping news reports and the other hand operating newspapers (mainly referring to advertising); and later, Troika go hand in hand ", content, advertising and distribution tripod. However, in recent years, the practice and management of the media point of view, the three aspects of the business situation is stable, but not enough, the media should also create the fourth