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本文针对目前城市视觉设计中“主题性”缺失的现状,以天津国庆彩车设计为例,分析了城市视觉设计“主题性”的重要性,总结了其设计要素为:核心性价值观念、开放性艺术表达、象征性形式语言和实效性认知沟通。
This paper analyzes the importance of urban visual design “theme ” for the current status quo of “thematic ” deficiency in urban visual design. Taking the design of Tianjin National floats as an example, this paper analyzes the importance of urban theme design Values, open artistic expression, symbolic formal language and effectiveness of cognitive communication.