“酒香也怕巷子深”,广告作为一种 促销手段,愈来愈受到厂商的重视,它对 促进经济发展的作用也是显而易见的。 然而,在现实生活中,为了追求商业利 润,经营者在广告中对其商品或服务进 行不实宣传以及经营虚假广告的事件屡 有发生。 “Wine is also afraid of the alley,” advertising as a promotional tool, more and more attention by manufacturers, its role in promoting economic development is also obvious. However, in real life, in the pursuit of commercial profits, operators often falsely advertise their goods or services and run false advertisements frequently.