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In this article,the authors address an issue that in China,the big emerging markets with great regional diversity,what i......
In this article,the authors combine consumer attitude toward global products(AGP)and attitude toward local products(ALP)......
Chinese Consumer Attitude toward Brand and Product in Global versus Local ContextThe Impact of Globa
In this article,the authors combine consumer attitude toward global products(AGP)and attitude toward local products(......
自我构念是个体探讨自我表征构成的方式,它不仅具有静态性特征,受文化多样性的影响,还呈现出动态性特征。近年来,研究者发现自我构......
基于自我建构理论和情绪理论,本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验,我们发现对......
以社会交换理论为基础,利用问卷调查的方法进行实证研究,结果发现互动公平会通过信任领导的中介作用对员工工作敬业度产生显著的正......
本文比较中泰两国大学生在自我同情、自我构念、自尊、抑郁及生活满意度等方面的异同点。以174名中国大学生、137名泰国大学生为被......
对于以用户生成内容为特征的旅游虚拟社区而言,用户分享是保持社区活跃度和吸引力的关键。本文主要探讨旅游虚拟社区用户粘性与分......
This paper focuses on the connection between self-construal and social media about Chinese college students and explores......
The purpose of the study sets out to address issues, such as whether the mainland Chinese students better develop interd......
