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随着时代进步与世界一体化进程的加快,消费者在接受来自世界各地的包装设计中逐渐产生审美疲劳,对包装提出更为严苛的要求。那么包装设计者如何在今天商品泛滥的时代以包装来提升商品价值,让人耳目一新且记忆深刻,更让人产生向往的感情,这是目前摆在包装设计者眼前重要的问题。本文提出以中国传统元素提升包装的民族性与个性,同时与现代设计相互融合,最终创作出既迎合本国消费者情感,又因民族特色而在世界中彰显个性的包装设计,这符合当前市场需求。
With the progress of the times and the acceleration of world integration, consumers gradually experience aesthetic fatigue in the packaging design from all over the world, putting more stringent requirements on packaging. So how packaging designers in today’s commodity flooding era to enhance the value of the product packaging, refreshing and memorable, but also people have longing feelings, which is currently posing in the packaging designer’s immediate problems. This paper proposes to enhance the nationality and individuality of packaging with Chinese traditional elements and at the same time integrate with modern design to create a packaging design that meets the needs of consumers in the country as well as individuality in the world because of national characteristics. This is in line with the current market demand .