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家电业作为中国最为市场化,也开放最早的行业,其本身的发展史就是中国市场市场化改革的缩影。家电业的市场营销的水平,也很大程度上代表了中国企业的营销水平。但是,我们不得不说,中国家电业的营销也许走进了一个困境,这个困境不是单一企业所面临的问题。如果我们仔细分析近二十年来的家电竞争会发现,中国家电业的成功主要是营销的手段的成功,各企业间的激烈的竞争造就了家电业的规模化集中,也造就了大批的营销精英。因此,“创新”这个词并没有新意,但真正懂得创新的内涵是不容
As the most marketized and open earliest industry in China, the history of its own development is the epitome of market-oriented reform in the Chinese market. The level of marketing of home appliance industry, but also largely represents the level of marketing of Chinese enterprises. However, we have to say that the marketing of China’s home appliance industry may have come into a dilemma, which is not a problem faced by a single enterprise. If we carefully analyze the nearly 20 years of competition in home appliances will find that the success of China’s home appliance industry is the success of marketing tools, fierce competition among enterprises created a large-scale home appliance industry, but also created a large number of marketing elite . Therefore, the term “innovation” does not mean anything new, but the true meaning of innovation is not tolerable