在如今的美容化妆品市场上,连锁专卖店成为一种主流经营模式。近两年来,一小部分有实力、有远见的生产型企业在充分研究了市场及品牌发展的特性后,创造性地推出了整店输出的经营模式,有机地将旗下品牌融入其中,使专营店从此由松散的无意识发展阶段步入了有系统的连锁发展时代。 In today’s beauty cosmetics market, chain stores become a mainstream business model. In the past two years, a small number of powerful and far-sighted production enterprises, after thoroughly studying the characteristics of market and brand development, have creatively introduced the business model of exporting whole shops and organically integrating their brands into franchise stores From the loose unconscious stage of development into a systematic era of chain development.