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随着我国经济改革的不断深化,汽车与配件市场在改革大潮的推动下,发生了巨大变化。总的特点是:汽车与配件市场发展较快,市场活跃,商品流转加快;经销网点增多,市场竞争激烈。由于经营汽车与配件的流通企业的机制、资金、人才等因素不同,其发展规模、增长速度、经济效益明显拉开了差距。企业是市场的主体,市场是企业生存发展的命脉。在发生了巨大变化的汽车与配件市场的新形势下,研究市场,采取对策是经销企业求生存、求发展的重要战略任务。
With the continuous deepening of China’s economic reform, the automobile and accessory market has undergone tremendous changes under the impetus of the tide of reform. The general features are: rapid development of the automotive and accessories market, the market is active, goods flow faster; distribution outlets increased, the market highly competitive. Due to the different mechanisms of the circulation enterprises that run automobiles and spare parts, such factors as capital, personnel, etc., their development scale, growth rate and economic benefits have obviously opened up the gap. Business is the main body of the market, the market is the lifeblood of business survival and development. Under the new situation of the automobile and accessory market that has undergone tremendous changes, studying the market and taking countermeasures are the important strategic tasks for the survival and development of distribution enterprises.