企业的竞争优势是一种较之于竞争者处于某种有利地位的综合实力。这种较之于竞争者的有利地位或称竞争优势的产生,与环境因素有着一定的关系,但也与企业的内生性竞争能力有一定的关系。所谓内生性竞争能力,是指源于企业内部组织与文化、机制、人力等要素的运作而产生的竞争能力 The competitive advantage of an enterprise is an overall strength that is in a position of advantage over its competitors. This advantage over competitors or the emergence of competitive advantage has a certain relationship with environmental factors, but also with the endogenous competitiveness of enterprises have a certain relationship. The so-called endogenous competitiveness, refers to the internal organization and culture from the enterprise, mechanisms, human resources and other factors arising from the operation of the competitiveness