字幕翻译一定程度上能够决定影视作品的传播价值。字幕翻译的艺术性以翻译策略为依托。翻译策略的使用必须以观众为中心。不同文化的交流,文化差距的减少,影视作品价值的实现是字幕翻译的目的所在。本文以美版《甄嬛传》的字幕翻译为例,探讨受众中心论在字幕翻译中的体现。 Subtitle translation to some extent to determine the value of the spread of film and television works. The art of subtitle translation is based on translation strategies. The use of translation strategies must be audience-centric. The exchange of different cultures, the reduction of cultural gap, the realization of the value of film and television works is the purpose of subtitle translation. This paper takes the subtitle translation of the American version of Zhen Huan Chuan as an example to discuss the embodiment of audience centralism in subtitle translation.