近日,一部名为《舌尖上的中国》的纪录片在央视纪录片频道上映,随后在大众层面引起“爆炒”。实事求是地讲,这部纪录片并没有更多的宣传推广,其开始的传播渠道也是“CCTV9”这个大众并不待见、而且有很多地方无法收看的频道。其爆红完全是因为纪录片本身抓住了观众需求,引起了心理上的共鸣——这就是产品的力量。 Recently, a documentary titled “China on the tip of the tongue” was released on the CCTV documentary channel, and subsequently caused “sting” on the mass level. Practically speaking, this documentary does not have much more publicity and promotion. The channel of its initial dissemination is also the CCTV9 channel, a channel that the general public does not want to see and has many places that cannot be watched. The explosion is entirely due to the fact that the documentary itself captures the needs of the audience and arouses a psychological resonance - this is the power of the product.