服务质量是服务性企业提升产品质量,增强企业竞争力的重要指标,第三方机构作为酒店营销的一个重要渠道,其作用日益突显,本文以携程公司为例,研究了第三方机构在酒店服务质量体系中所扮演的角色和意义,通过对其自身的服务质量体系建构以及其与旅游者、酒店之间链接关系的研究,阐述酒店业第三方机构的服务质量体系。 Service quality is an important index for service enterprises to improve product quality and enhance their competitiveness. Third-party agencies, as an important channel of hotel marketing, have become increasingly prominent. This article takes Ctrip as an example to study the influence of third-party agencies on hotel service quality System of the role and significance of its own through the construction of service quality system and its links with tourists and hotels research elaborated the hotel industry third-party service quality system.