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品牌竞争实质是抢占市场、争夺资源的竞争,产品不优、品牌不强,在国际市场上就毫无竞争力可言。习近平总书记指出,要推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变。品牌是国家的名片,彰显国家实力;品牌是企业的灵魂,凝聚企业价值。从制造大国到制造强国,再到品牌强国,是一条漫长艰难的道路,这条路上,国有企业必须勇站排头扛大旗、干在实处用真功。作为全球领先的国际化大粮商和业务多元的综
The essence of brand competition is to seize the market, competition for resources, product is not good, the brand is not strong, there is no competition in the international market at all. General Secretary Xi Jinping pointed out that it is necessary to promote changes made by China in manufacturing to China, changes in the speed of China to that in China, and changes of Chinese products to Chinese brands. Brand is a national business card, highlighting the national strength; brand is the soul of the enterprise, unite the value of the enterprise. From a manufacturing country to a manufacturing power and then to a brand powerhouse, it is a long and difficult road. On this road, state-owned enterprises must take the initiative in carrying forward the banner and do real work. As the world’s leading international food business and diversified business integration