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从经济发展和产业升级角度讲,“互联网+”产业,代表一种经济新形态、新业态。“互联网+”的核心是创新,它促进了以云计算、物联网、大数据等为代表的新一代信息技术与传统制造业、服务业的融合创新,在生产要素配置中发挥着重要的优化、集成作用,它甚至颠覆了某些企业思维、传统理论和生产流程。同样,互联网,尤其是移动互联网的出现,也改写了某些经典的企业管理理论,更给企业文化管理提出了崭新的课题。互联网+企业文化,意味着企业文化管理方式—传播方式的全面创新。
From the perspective of economic development and industrial upgrading, the “Internet + ” industry represents a new form of economy and a new format. The core of “Internet +” is innovation. It promotes the integration and innovation of a new generation of information technology represented by cloud computing, Internet of things and big data with traditional manufacturing and service industries and plays an important role in the allocation of production factors The optimization, integration, it even subverts some business thinking, traditional theory and production processes. Similarly, the emergence of the Internet, especially the mobile Internet, but also rewrite some of the classic theory of business management, but also to corporate culture management has proposed a new topic. Internet + corporate culture, means that corporate culture management - a comprehensive way of communication innovation.