近年来,由于内部员工的问题导致企业声誉受损的事例越来越多。如“最牛女秘书”瑞贝卡和由她引发的EMC“邮件门”风波、百度因员工博客而升温的裁员纠纷,等等。相对来说,目前多数企业在处理这类危机的时候都凸显出经验和技能不足的问题,作为企业,该如何面对和处理由员工造成的危机?而作为高科技企业的领导者,该如何管理这些与其他群体有着差异的知识型员工? In recent years, there have been more and more cases of corporate reputation being damaged due to internal staff problems. Such as “Rebecca” and Rebecca, the EMC “Mail Door” storm triggered by her, the layoff disputes that Baidu is heating up due to employee blogs, and so on. Relatively speaking, at present, most enterprises are experiencing problems of experience and skills when dealing with such crises. How do they, as enterprises, deal with and deal with the crisis caused by their employees? As a leader in high-tech enterprises, what should Manage these knowledge workers who are different from other groups?