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今天,我国的社会主义建设在向市场经济全面转轨中,电视的这一根本性质和功能也已经由过去的,单一的宣传工具,逐渐向宣传与企业兼备的第三产业转化,中央电视台和各大省市台和收入相当可观,有些领导称之为是“中国的特大型产业”,而电视剧则是我国电视产业的主体部分之一,因此,电视剧如何引入经济机制,增强自身活力,逐步形成和完善具有中国特色的电视剧市场,推动电视事业的深化改革与繁荣发展,这不仅仅是一个理论上的热点问题,而且是一个有诱惑力的实践问题。
Today, in the overall transition to a market economy, the fundamental nature and function of television in our country’s socialist construction has also been transformed from a propaganda tool and a tertiary industry full of enterprises from a single propaganda tool. Both China Central Television Some provinces and cities have huge incomes. Some leaders call it “China’s mega-industry.” However, television drama is one of the main parts of the television industry in our country. Therefore, how to bring in drama to economic mechanism to enhance its own vitality and gradually form And to perfect the TV drama market with Chinese characteristics so as to promote the deepening reform and prosperity of the TV industry are not only a theoretical hot issue but also a tempting practical issue.