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在期刊数字化发展和网络广泛应用以及阅读方式转变等新形势下，高校科技学术期刊应抓住机遇，重视提高呈现度，从多角度推介期刊。具体措施包括：刊登高质量稿件并提供合适的关键词；建立一级域名的期刊网站并广泛链接相关网站；有效利用开放存取和专业数据库；有针对性地加大审稿专家数据库建设并利用其在相关领域的影响力和兼具读者、作者的双重身份，发挥辐射带动效应。这些措施均有助于提高所载文献的呈现度和可视度，从而提升传播效果和影响力。“,”／Under the trend of periodical digitization, the ubiquity of internet and the change of reading ways, university scientific and academic journals should seize opportunities to enhance their presence by multifarious promotion. The specific measures include： publish high quality manuscripts and give appropriate key words, establish top-level domain websites and link related websites broadly, make full use of open access and professional databases, improve construction of reviewer databases targetedly and produce radiation effects by virtue of reviewers＇ influence and their dual identity as both readers and authors. The above measures are conducive to advance manuscripts＇ presence and browsing rate, and thereby enhance the communication effect and influence.