时下,“红色旅游”热悄然兴起,作为帮助游客了解历史文化风貌的导游员,自身红色文化素养的提高,有助于其提供高质量导游讲解服务,对各地红色旅游名片的打造具有重要的作用。因此,为提高中职旅游专业学生的就业竞争力,有必要在日常教学中加强对学生的“红色意识”渗透,拓展学生视野,完善学生知识结构体系。“红色知识”结构欠缺成因分析中职旅游服务与管理专业培养的是具有旅游服务基础知识和基本技能的专业人 Nowadays, “Red Travel” heats up quietly. As a tour guide who helps tourists to understand historical and cultural features, their own red cultural literacy will help them to provide high-quality tour guides to explain their services. It is important for creating red tourism business cards around the country Role. Therefore, in order to improve the employment competitiveness of students majoring in vocational education, it is necessary to strengthen the penetration of “red awareness” of students in daily teaching, expand students ’horizons and improve the students’ knowledge structure system. “Red knowledge ” the lack of structural analysis Cause tourism service and management professional training is the basic knowledge of tourism services and basic skills professionals