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一、程序化购买的解释提到程序化广告,可能对于大多数人来说是陌生的,但它现在正在潜移默化的渗透进你的生活,尤其是在网络生活当中。不过对于广告的从业人员来说,程序化广告对于他们再熟悉不过,他们也正在利用这一新的模式,来优化自己所服务的广告项目。程序化广告源于程序化购买,而要了解程序化购买,先要了解几个专业术语:第一、广告平台,主要由广告主、广告代理、广告网络、广告平台和发布媒体五个部分组成的体系。他们之间互为联系,
First, the interpretation of the programmatic purchase Programmatic ads that may be unfamiliar to most people, but it is now imperceptibly into your life, especially in online life. However, for advertisers, programmatic ads are familiar to them and they are also using this new paradigm to optimize the advertising projects they serve. Programmatic advertising stems from the programmatic purchase, and to understand the programmatic purchase, you must first understand a few terms: First, the advertising platform, mainly by advertisers, advertising agencies, advertising networks, advertising platforms and publishing media composed of five parts System. They are connected with each other,