大多数传统媒体通过多种收入渠道来支持其经济模式。比如,有线电视公司一方面从MsO(有线多业务运营商——译者注)那里收取月租费,另一方面出售广告播出次数。报纸和杂志则通过用户订阅、报摊零售、分类销售和广告获利。随着越来越多的用户和广告商转向网络,很多传统媒体开始担心受众的流失,它们的广告收入也在减少。在 Most traditional media support their economic models through multiple revenue streams. For example, a cable company charges a monthly fee from an MSO (on the one hand) and on the other hand sells advertisements. Newspapers and magazines profit from subscriptions, newsstand retail, classified sales, and advertising. As more and more users and advertisers turn to the Web, many traditional media are beginning to worry about the loss of their audience and their advertising revenue is also falling. in