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在人们物质生活日益提高的社会下,人们无论那女都开始购买化妆品。而对于现在的化妆品第一眼消费者看的就是包装,根据包装来估测商品的价值信息,并由此来区别男性化妆品与女性化妆品的分类。因此,现代化妆品的包装对于商品来说是尤其重要的,一个好的包装能够成功的吸引到顾客的眼球,由此达到商家销售的目的。现代化妆品的包装是受消费者购买动机的影响,会随着消费者的需求而不段的变化发展着。
In a society where people’s material life is increasing, people start to buy cosmetics no matter where they are. For now, the first thing consumers look at is the packaging of the cosmetics, which estimates the value of the products according to the packaging and distinguishes the classification of the male cosmetics from the female cosmetics. Therefore, the packaging of modern cosmetics is particularly important for the goods, a good package can successfully attract the attention of customers, thus achieving the purpose of sales. The packaging of modern cosmetics is affected by the motivation of consumers to buy, and will evolve with the changing needs of consumers.