误区一：产品品牌与企业品牌混淆 企业生产的产品走向市场的过程，我们叫它为产品的商业化过程。在产品商业化过程中。有一个非常重要的因素，就是产品的品牌。把这个产品的品牌推广出来，让消费者认知并达成最终购买是推广的目的。为了达成这个目的，在产品的商业化过程中的品 Misunderstanding 1: product brand confusion with the corporate brand Products produced by the market to the process, we call it the product of the commercialization process. In the process of product commercialization. There is a very important factor is the product's brand. To promote the brand of this product, so that consumers recognize and reach the final purchase is to promote the purpose. In order to achieve this goal, the product in the process of commercialization