前几年,苏州商场基本是“巨奖战”、“价格战”、“质量战”、“装潢战”。在经历了“价格战”、“质量战”之后,苏州人民商场领导层逐渐认识到,仅有价格、质量优势是远远不够的,它们并不能保证企业在市场竞争中“长治久安”,人民商场要想在激烈的商业竞争中取得优势,就必须导入CI战略。 A few years ago, the basic shopping mall in Suzhou is a “grand prize war”, “price war”, “quality war”, “decorating war.” After experiencing “Price War” and “Quality War”, the leadership of Suzhou People’s Shopping Mall gradually realized that only the price and quality advantages are far from enough. They do not guarantee that enterprises will have “long-term peace and stability” in the market competition and people’s shopping malls To gain the upper hand in the fierce commercial competition, we must import the CI strategy.