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新《广告法》规定了代言人承担连带责任的二分原则,即关系生命健康领域的无过错原则和非关系生命健康领域的过错原则。文章探讨完善代言人承担连带责任的基础,希冀更有效地维护消费者合法权益。
The new “Advertising Law” stipulates the second principle that spokesmen bear joint and several liability, that is, the principle of no fault in the field of life and health and the principle of fault in the field of non-relational life and health. The article explores the basis of perfecting the joint and several liability of spokesmen and hopes to safeguard the legitimate rights and interests of consumers more effectively.