在媒体融合发展过程中,业界关于“内容为王”和“技术为王”的争议一直没有停止。科学技术是第一生产力,互联网技术给传统媒体带来的颠覆,是行业改革的全新动力,以受众思维生产新媒体产品,是新媒体时代有效提升竞争力的不争事实。技术创新,不仅改变了媒体,也改变了用户。比如,移动互联网未普及之前,新闻阅读的低谷时间是晚上10点半至11点半,现在却成了移动终端阅读的高峰时段,微博、微信等成功“抢走”了众多传统媒体的受众;再比如,受众原来是被动地看 In the process of media convergence, there has been no dispute in the industry over the dispute that “content is king” and “technology is king.” Science and technology are primary productive forces. Subversion brought by traditional technology by Internet technology is a brand new impetus to the reform of the industry. It is an indisputable fact that the new media products are produced by the audiences’ thinking so as to effectively enhance their competitiveness in the new media era. Technological innovation not only changed the media but also changed the users. For example, before the popularity of the mobile Internet, the trough of news reading was between 10:30 pm and 11:30 pm, and now it has become the peak period for mobile terminals to read. Weibo, WeChat, etc. have succeeded in “snatching away” many traditional media Of the audience; another example, the audience turned out to be passive