电力营销管理是电力企业适应市场经济环境,提升自我竞争力的重要手段。电力企业需要充分发挥营销稽查的作用,提升电力营销管理水平,促进电力企业健康发展。本文首先对电力营销稽查的主要内容进行分析,然后分析目前在电力营销管理中营销稽查运用存在的问题,并提出有效的运用策略。 Power Marketing Management is an important means for power enterprises to adapt themselves to the market economic environment and enhance their own competitiveness. Power companies need to give full play to the role of marketing audit to enhance the level of power marketing management and promote the healthy development of power companies. This article first analyzes the main contents of power marketing auditing, and then analyzes the problems existing in the application of marketing auditing in power marketing management and puts forward effective strategies.