事实判断与价值判断什么是事实判断与价值判断呢?第一,消费者对品牌是否认可是根据品牌事实结果来判定的。从而形成事实判断。就是说品牌事实结果是什么样的,是消费者根据品牌的要素,特别是消费者通过这种对品牌的品质,经过消费以后形成的认可,于是形成了事实判断,消费者才有可能说产品是好的,然后产生忠诚。如果这个品牌的事实结果是很糟糕的,消费者就会形成一个相反的判断,就会认为这个品牌是糟糕的,就没有美誉度,更谈不上让消费者形成忠诚。第二,在事实判断的基础上,消费者根据品牌情境和品牌 Factual judgment and value judgment What is factual judgment and value judgment? First, whether consumer recognition of a brand is based on the result of the brand’s judgment. Thus forming the factual judgment. In other words, what is the result of the brand fact? It is the consumers ’decision according to the elements of the brand, especially the consumers’ recognition through the quality of the brand after consumption. Therefore, it is possible for the consumers to say that the product It is good, then loyalty. If the fact of the brand is bad, the consumer will make the opposite judgment, believing the brand is bad, having no reputation, let alone making the customer loyal. Second, on the basis of factual judgment, consumers are based on the brand context and brand