从宏观上看,不论是大企业还是小企业,都是游击队。在目前市场竞争中,有效的中国式营销方法就是销售第一、游击第一,品牌第二,就是“戴”着品牌这顶“正规军”“军帽”打游击,在首先考虑盈利的前提下,顺其自然地做品牌。既不能只打游击而不做品牌,更不能只做品牌而不打游击。为什么要打游击?因为,游击是有效的,是务实的。 From a macro point of view, whether large or small businesses, are guerrillas. In the current market competition, the effective Chinese-style marketing method is sales first, guerrilla first, brand second, is the “regular army ” "military cap First consider the premise of profitability, let it be the way to do the brand. Neither guerrilla nor guerrilla should be used solely to make guerrillas. Why guerrilla warfare? Because guerrillas are effective and pragmatic.