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在一款标志设计中,传达和识别起到了较为重要的作用。而传达与识别最为简易的方法就是简化的图形与明了的文字。文字标志设计则很好的运用了这个特性,因为其形神合一,既可以表意,又可以表形,使观者较易识别,把汉字“象形”、“会意”的特点进行了一定程度上的强化。当汉字图形做为设计元素渗入组织机构、企业品牌标志设计中,其自身所具备的汉字之美,加上设计者后期对于汉字进行的艺术化设计,一枚具有企业特点的标志就完美呈现。
In a logo design, communication and identification play a more important role. The easiest way to communicate and recognize is simplified graphics and clear text. Character logo design is a good use of this feature, because the shape of God is one, both ideographic, but also the shape of the table so that the viewer easier to identify, the Chinese characters “pictographic”, “knowing” features A degree of reinforcement has been achieved. When Chinese characters are infiltrated into the organization as the design elements, the brand identity of the enterprise itself has the beauty of the Chinese characters, and the artist’s artistic design for the Chinese characters at the later stage shows a logo with the characteristics of the enterprise perfectly.