论文部分内容阅读
品牌如人,负责任的人才能成为栋梁。在现代市场营销的理论与实践中,品牌不是企业赚钱的工具,而是产业链相关群体利益的保障。只有勇于肩负起员工生存与发展的责任、地方经济发展的责任、满足消费者需求的责任、竞争同行发展责任和供应商发展责任的企业才有机会创建出伟大的品牌,笔者从五个不同的角度为读者一一解读社会责任与品牌发展之间的关系,为梦想成为行业栋梁的企业指明道路。
Brand people, responsible people can become pillars. In the modern marketing theory and practice, the brand is not a tool for making money, but the interests of the relevant groups in the industry chain protection. Only courage to shoulder the responsibility of employee survival and development, the responsibility of local economic development, consumer demand to meet the responsibility of competing counterparts to develop the responsibility of responsibility and supplier development companies have the opportunity to create a great brand, the author from five different Interpretation of the reader for each one of the relationship between social responsibility and brand development, the dream for the industry to become the pillars of enterprises to specify the road.