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数字动漫产业作为新兴的创意产业代表,如今越来越受人们的重视,其自身有着其它文化产业无法比拟的产业特点,在传播受众与传播效果上都凸显出了巨大的产业优势与传播功能优势。然而中国当代的数字动漫产业仍乏有形式上的创意,缺少民族性的文化内蕴。在动漫市场竞争日趋激烈的今天,日本、韩国、美国的动漫运营商
As a new representative of creative industries, digital animation industry is gaining more and more attention nowadays. It has its own industry characteristics unmatched by other cultural industries. It highlights the advantages of both industrial and communication functions in disseminating audiences and transmitting results . However, the contemporary digital animation industry in China still lacks formal creativity and lacks the cultural connotation of nationality. In the increasingly fierce competition in the animation market today, Japan, South Korea, the United States anime operators