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１９８７年，日本佳能公司将本公司ECS照相机在香港销售和做广告的任务交给了香港怡和市场服务公司。可是日本佳能公司为了使佳能ECS—迄今为止是自动对焦速度最快的照相机处于最有利的竞争地位，迟迟不把营销意图告诉怡和公司。直到产品投放市场前一个月，才和盘托出营销意图
In 1987, Canon Japan delivered the task of selling and advertising the Company's ECS camera in Hong Kong to Jardine Marketing Services in Hong Kong. However, Canon Inc. of Japan in order to make Canon ECS-so far the fastest autofocus cameras in the most advantageous competitive position, delay in marketing intention to Jardines. Only one month before the products were put on the market, did they come up with marketing intentions